Dear Nurtured Entrepreneur,

As a visionary entrepreneur you have messages and concepts and procedures that you are passionate about and want to convey to your clients.

  • How will you make sure they understand and can use what you present? 
  • Do you have clear intentions (purpose/goals/objectives) in mind for your offerings? 
  • Do you know how to use text, images, audio, and interactions to best support those intentions?

As conveyors of information, we have a choice to be or not to be accountable to our audience for the effectiveness of what we communicate.  This is an idea that has intrigued me since the day I found myself in a college class called Basics of Instructional Design.  With his opening statement, the professor of this class changed my life and career path.

“A teacher can be accountable

for learning taking place.”

At the time I was eagerly pursuing a psychology degree, but then and there became enamored of this field of study called Instructional Design.  I was captivated by the practical, step-by-step methods that could be applied to the design of effective instruction or information.  I wanted to be a part of that accountability, and so I learned how to help teachers/trainers/entrepreneurs design materials/courses/products and services for their students/employees/clients.

I realized later that through taking that class I became a lifelong advocate for the learner, a bridge-builder between experts and their audiences.  This is the heart and underlying foundation of the services I offer through my business, Just You Imagine.  I have found that mindful entrepreneurs are interested not only in what they have to say but in how meaningful and useful it is to those on the receiving end.  It is with pleasure that I now help make the messages of today’s leaders in spiritual and personal growth accessible to their awaiting audiences.

We’ve all experienced excellent teachers and lousy teachers.  What makes the difference?  See if you can answer that from your own experience.  Then think about a recent class, product, or flyer you used in your business.  Was it the best it could be?

Here’s a guide with a sampling of the basic advantages of using instructional design:

Look for more mini-lessons on instructional design in upcoming posts.

Until next time,