To Sell or Not to Sell

Posted by on Jul 10, 2013 in Entreprenurial Ponderings | 4 Comments
Is it for sale?  Will it pay-off?  Does it have a point?

Last week I saw a brief video from a much loved and admired spiritual entrepreneur.  She was speaking about a trend she has been observing and the feelings it was bringing up:  the monetization of our gifts.  She wasn’t saying good or bad, just asking questions that stirred up questions in me.

At the intersection of our personal lives as spiritual beings and our business lives as spiritual entrepreneurs, how do we decide what is worth pursuing?


Asking ourselves if an idea is a viable money-maker and how it might be packaged are valid inquiries, but perhaps there are additional questions:

  •  Are we starting to look at everything in our lives this way?
  • Do we abandon inspired ideas when we can’t see how they will bring income or fit into our brand?
  • Is every encounter with another adult an opportunity to network?  Should it be?
  • Are we creating more separation by commercializing our ideas and interactions?
  • Are we making time in our lives to feed our souls ‘just because’?

Articulated or unexpressed, we all have guidelines for nurturing and promoting our own creative gifts and inspirations.   What criteria do you use to determine if a creative idea should be pursued simply for the joy it brings you versus becoming a package, a class, a product?   I’d love to know your thoughts on this.  As you can see, this post has more questions than answers.

I’ll close with these possible pointers:

  •  Our internal guidance system discussed in the Abraham-Hicks teachings say that good feels good, and bad feels bad.
  • In promoting our offerings, we can choose messages from heart (love), not hype (fear).
  • ‘Question stressful thoughts.’  -Molly Gordon


Sig + bird on white


  1. Andrea Conway
    July 11, 2013

    HI Jana my first thought: each one of these 5 very rich questions deserves its own blog post! For me personally, I am always seeking the right balance point between my personal and professional lives. Today we potentially have endless points of integration – and I bet many of us give away more of ourselves with free content, social media and other opportunities to connect than we perhaps really want to. (I have done this in the past, now do my best to find my own clarity and self-honor).

    The way I see it – we live in expanding times. That means more choices to make about everything. Overall, I like having more choices!

    A very general thought I have about “selling” our spiritual gifts is this: all of the ways we make money in our society are through our spiritual gifts. Whether you’re a great cook, a really smart and clever handyman, a journalist, a doctor, an energy healer, a genius car mechanic, a home-maker – all of those are gifts from spirit given to us as our way to receive energy back (usually in the form of money) so we can create lives we enjoy.

    I’ve seen things get unnecessarily tricky when we think we’re in a special category because our work may be more overtly “spiritual” than someone else’s. I don’t see spiritual occupations as special and wonder what others think about that.

    Thanks for inviting me to think! Love your blog!!

    • Jana Jopson
      July 12, 2013

      Hi Andrea,
      I love the term “self-honor” — just reading that felt good. Honor in what we offer, why we offer it, how we offer it, how it is priced and promoted. And indeed, all consciously offered gifts are spiritual gifts. I think being present to this fact about our livelihood, regardless of specific content, is what makes one a spiritual entrepreneur (or employee). The exchange in the middle that takes place between the supplier and the consumer is such a rich point of connection on so many levels. I’m seeing more thoughtful discussion about the emerging new style of commerce — what’s taking shape is inspiring. Thank you for sharing your thoughts! Much appreciated.

  2. Joy
    July 11, 2013

    Wow, Jana! This post really got my attention. These kinds of questions float around in my head, but I haven’t taken too much time to bring them out in the open.

    I am a member of a group where many other people are great potential members of my tribe, but any kind of “marketing” is against the guidelines of the group, so I’m always conscious of these kinds of interactions. I love your closing pointers, especially that good feels good, and speak from the heart. I apply the “what feels good and authentic” test in my communications and trust that if I have something to offer it will come up in conversation and the other person is free to follow up.

    Beyond that, I’m sure I give away a lot by not considering its value to someone else because it seems so obvious to me. I appreciate Andrea’s comments about how it’s all spiritual. And I just listened to Carolyn Myss talk about the fact that if we feel bad receiving a monetary exchange for our gifts, it says something about our self esteem, at least in that area.

    Good thoughts to consider. Thanks for raising the questions. I’d love to hear more.


    • Jana Jopson
      July 12, 2013

      Hi Joy,
      These ideas have been pressing on my mind, too, from various points of view and then the video blog I saw recently really brought them into focus and helped me put them into words for myself. I like your litmus test for communicating: “Does it feel good and authentic?” It has been interesting to me to see how easily connections can arise in conversation without specifically trying to sell/market anything. If the recipient resonates with something they hear, they typically want to follow up and find out more.

      I’m surprised when people seem to be amazed at what I do because as you said it seems so obvious on our end. At the same time, I get pleasure and satisfaction from seeing someone “get” the essence of what I’m offering. We all have truly amazing gifts and I agree with Carolyn Myss that self esteem is probably everything in the owning/sharing of, and receiving compensation for, those gifts.

      Thank you so much for taking the time to comment!


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